At AWEBthatWORKS, we recommend that clients blog regularly and often. Ideally, you’ll want to add a new post to your blog at least once a week, and more if you can. That being said, like the rest of us, you probably have:
- a busy, unpredictable schedule
- certain times of the day or the week which work better for writing
- certain seasons / months / weeks which are busier than others
- days you don’t want to work (birthdays, holidays, Fridays, etc.)
WordPress has a perfect solution for this: post-dating your posts. Here’s a little secret for you – I’m writing this at the end of the day on Friday, after everyone has gone home and the office is a bit quieter. However, you’re seeing this on Wednesday morning. Believe it or not, I don’t actually get up at 6:00am on Wednesdays to write these, so they’re available to you at 7:00am. I normally write them the week before when I can find a quiet moment. Sometimes writing one column gives me an idea for the next, so I’ll write 2 or 3 in one sitting. Doing it in advance also gives our website editor a chance to go through them before they’re released to the world.
So, how do I manage this? When I write a new post, I change the date it should be published on. By default, posts are set to be published “Immediately,” so when you hit “Publish,” they appear on your site. Sometimes this is great, but often you’ll want to write things in advance. Here’s a graphic so you can see how this is done:
So I suggest that when you do have some down-time, you sit down and write up a week’s or even a month’s worth of posts. Go crazy! I find once I’m in the writing frame of mind, I can normally write a few posts relatively quickly. Then you can schedule them to drip out slowly, so you’re not a slave to your blogging schedule. If you don’t yet have a blogging schedule or need some help coming up with blog posts for your site, please contact AWEBthatWORKS – we’d love to help!