One of the most powerful features on your WordPress site is that little orange icon that you often see across the Internet.
This icon represents RSS, which is an acronym for Really Simple Syndication. If you have a WordPress site, you have one of these feeds, and it is a great tool for your marketing efforts.
To find your feed address, simply go to http://www.YOURDOMAIN.com?feed=rss.
Depending on how your permalinks are set up, this may redirect to another address, such as http://www.mydomain.com/feed. You can see our feed by going here: http://www.awebthatworks.com?feed=rss.
Basically, what you’ll see is a text-only version of the things we’ve posted in our blog. WordPress has some settings you can customize here, such as how many posts to include, and whether they should be full posts or just excerpts. You’ll find these in the Dashboard, under “Settings” > “Reading.”
Now, WordPress doesn’t just give us one RSS feed, but many, depending on what you are looking for. Your basic RSS feed will show every post you’ve added to your site.
You can also get feeds for:
- All Comments: http://www.mydomain.com/?feed=comments-rss2 Example
- Single Category: http://www.mydomain.com/?cat=42&feed=rss2 Example
- Multiple Categories: http://www.mydomain.com/?cat=42,49,56&feed=rss2 Example
- Single Tag: http://www.mydomain.com/?tag=tagname&feed=rss2 Example
- Exclude Category: http://www.mydomain.com/?cat=-123&feed=rss2 Example
- Author: http://www.mydomain.com/author/authorname/feed/ Example
To find the category number, go to “Posts” > “Categories” in your Dashboard, and edit the category you’d like the number for. When you get to that page, look in the address bar at the top of your browser. You should see something like
The category ID is shown here in bold.
You may wish to use different categories in your blog posts, and feed different content into various social media spaces. Perhaps one category goes into one Facebook page, and the rest into another. Perhaps you can encourage each author to share their feed in their personal social media spaces. The ideas are endless.