Not sure video marketing or regular brand management are key priorities for your company?
October gives us a prime example of how positive social media management can reap amazing results!
Last week, a frustrated gentleman posted on the Facebook wall of Bodyform, a popular sanitary napkin company. His satirical post pokes an accusatory (but satirical) finger at the company’s over-the-top, cheerful commercials about a woman’s “wonderful time of the month.” And his post suddenly began attracting a lot of attention, generating over 94,000 “Likes” and over 4000 comments to date.
While Richard was clearly just having some tongue-in-cheek fun at Bodyform’s expense, someone on their social media marketing team envisioned this moment of potential PR disaster as a fantastic opportunity. On Tuesday – just a week later – Bodyform posted their delightful video-reply.
In its first 3 days, Bodyform’s response video has already generated over 2 million YouTube hits, popping up all over Facebook, Twitter, blogs and other social share sites!
So what’s the lesson here?
1. Keep a close eye on your brand. Watch for negative or viral content, and respond quickly and professionally. Don’t be afraid to turn a bad situation into a great opportunity.
2. Video for the win! The level of engagement with video content is unbelievable! How can your brand use video to your advantage?