Are you easy to find when prospects/customers type your name into their favourite search engine? How about when they type in a product that you offer?
Search engine optimization (SEO) is the process of increasing the amount of qualified visitors a website receives by ensuring web pages:
- are found by search engines
- are accessible/indexed comprehensively by search engines
- rank as high as possible (ideally page one) in search engine results
The success of your website depends on how near the top of search results your website appears.
Ensure your website is easy to find in the most popular search engines, and remember: one link from a high traffic search engine is more important than several low traffic sites.