You wouldn’t write a letter to a client or prospect on plain paper instead of your letterhead, would you? Then why send out e-mail without letterhead’s Internet equivalent? Your e-mail signature or SIG identifies your organization and lends a professional finish, just like letterhead. Unlike letterhead, however, your SIG usually appears at the end of correspondence.
Just think, each time you send e-mail with a SIG, you broadcast a brief commercial: what you do, your mission statement and contact information (especially toll free lines). But remember–large SIGs obscure your message and look unprofessional. Keep it under six lines.
Don’t let opportunity pass you by. Ask aWEBthatWORKS.com to design your SIG.