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Downturns Are Roller Coasters for Weak Firms

3x to 5x. During downturns, weaker businesses are the shock absorbers of their industries — their margin swings are often three to five times that of the leader. That gives companies with strong, focused cores the opportunity to invest and gain ground on their competitors during the downturn and the subsequent recovery.

Source: Profit from the Core: A Return to Growth in Turbulent Times by Chris Zook and James G. Allen

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